COOKIES NOTICE

This site uses cookies to provide essential functionality, understand how users find and interact with the website, personalize your experience, and tailor content and advertisements to you.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide us with insights into how users interact with our platform.

Cookies may:

• Stay active only while your browser is open, or
• Remain for up to 90 days, depending on their purpose.

Cookies can be placed either by us or by trusted third-party partners. As they may identify users, cookies are considered personal data and are subject to the Law on the Protection of Personal Data (Law No. 124/2024, Republic of Albania). Read the law here

What information do cookies collect?

Cookies and tracking technologies may automatically collect:

• IP address
• Device ID
• App ID
• Vendor ID
• Advertising ID

Location Data:

We may determine your location (country, city, town) via GPS, IP address, and Wi-Fi/cell tower data to ensure relevant service availability. We collect information about location when you use our products and services. This would help us know to whether you are somewhere where our service as well as the products and services of our clients are available. Your location might be determined at country, city or town level by GPS, IP address and information about nearby cell towers and Wi-Fi access point information.

Social Media Activity:

If you tag or mention us on verified accounts (Facebook, Instagram, Twitter, LinkedIn), we may collect data about your interaction with those platforms.

Why do we use your data?

We process your data to:

• Provide access to our website and detect technical settings (e.g., JavaScript)
• Deliver personalized content and advertising
• Improve the functionality and relevance of our services

Types of Cookies We Use

• Strictly necessary Cookies – These cookies allow you to use all parts of our website. Without these cookies, we are unable to provide you with services you have asked for. As a result, we collect data from you to help us understand how people use WBPO website so that it helps us to make improve it further.
• Performance Cookies – These cookies enable us to monitor the behavior of the visitors on our website and this helps us to improve our information and services.
• Analytic Cookies - We use Google Analytics provided by Google Inc. to help us see how our website is used. The information about your use of our website may be transmitted to Google and stored on our server in the United States of America. IP addresses which can be used to identify a natural personal are anonymized by Google Analytics. The set of data collected by Google Analytics is used to analyze how frequently the same people visit our website, how our website is found and what pages are the most viewed ones. This information is combined with data from thousands of others to create an overall picture of our website use and is never identified personally directly or indirectly with any other piece of information we store about you.
• Functionality Cookies – These Cookies enable us to remember some pieces of important information, such as when your device when you visit our webpage, your registration and log in details, text size and location, so we can show you relevant content to where you are. These Cookies enable us to customize the services you have access to, including showing you services such as video ads.
• Social Media Cookies – We have verified social media accounts on Facebook, Instagram, Twitter and LinkedIn. These cookies we use when you share information using one of these social networks, sharing a button or “like” button on our webpage or app or when you engage with our content or through a social network site. The cookies will collect information about your social media activity with our webpage or app, such as whether or not you have an account with the social media site and whether you are logged into it when you interact with content on our website or app. This information might be linked to targeting/advertising activities.
• Advertising Cookies (personalized advertising) – These cookies are either placed by us or by our advertising partners for the sole purpose to deliver more relevant advertising as per your choices and your taste. These cookies may gather information about your browsing activity on our site or app and for third parties, across different webpages and across different visits. These cookies allow us and advertisers to show more relevant adverts and allow advertisers to manage how many times a device sees a specific advertisement. This is called Online Behavioral Advertising (OBA) and is carried out by grouping jointly shared interest based upon web browsing history. These partners of ours we work in relation to targeting and behavioral advertising include third party advertising partners, advertising agencies, technology vendors and other businesses that enable to help provide more effective advertising and offer you a personalized experience. When you browser, app or device communicates with the servers of third parties, these entities can collect information, including your IP address, page header information, browser or device information, the same way as if you had requested their webpage or used their apps directly. Based upon the data we collect through these cookies, we will be able to offer you personalized advertising that match your profile based on your activity interacting with our webpage and app. Your activity helps us to develop and improve products and services we offer as well as products and services of our partners.

Special Purposes

We also use your data to:

• Detect and prevent fraudulent activities
• Ensure secure and functional systems
• Resolve technical issues between users, advertisers, and content providers